Local Ranking Audit

A local ranking audit answers a simple question: where do you stand on Google / Maps right now, and what’s in the way of top 3 visibility?

Without a baseline, it’s easy to guess. An audit turns guessing into a short priority list.

What’s covered

Starting position

A practical look at how you show up for core service + city / “near me” style searches (as visible from public tools and Maps).

Competitor gap check

Who’s in the pack? What looks stronger, reviews, profile completeness, categories, website clarity?

GBP health

NAP, categories, services, service area, and obvious completeness gaps.

Review / photo signals

Volume, recency, and whether competitors are clearly ahead on social proof.

Website / on page flags

Whether your site reinforces the same business, services, and location story as your profile.

Clear “where you are now” baseline

So month to month work has something to measure against.

Audit vs free ranking check

The Free Ranking Check is a lighter top of funnel look plus 3 tips. A full local ranking audit goes deeper when you’re serious about fixing gaps and considering retainer work.

After the audit

Priorities typically roll into GBP optimization, on page local SEO, reviews, citations, and/or the monthly retainer (~$500/month, city exclusivity while subscribed).

An audit is useful even if you don’t hire anyone yet. You’ll know whether the problem is a broken profile, a review gap, a website mismatch, or a tough competitive set. That clarity saves money, you stop paying for the wrong fix.

Deliverable style

You’ll get plain language: what’s strong, what’s weak, what to do first, what can wait. No 40 page PDF of charts that don’t change decisions. If retainer work follows, the audit becomes the starting baseline for monthly monitoring.

DIY vs done with you

Some owners only need the audit priorities and will execute themselves. Others want TT Results to run the monthly retainer. Either way, the audit’s job is clarity. If the competitive gap is extreme, we’ll say so, better to know before you spend.

Sample priority buckets (examples of how findings get grouped)

Fix now: wrong phone, wrong category, major NAP mismatch, suspended/disabled profile signals.

Fix next: thin services list, weak review cadence, missing map/NAP on site, citation conflicts.

Monitor: competitors with strong review velocity, seasonal search shifts, ongoing completeness.

Your audit won’t invent fake scores. It will put issues into an order you can act on, whether you hire TT Results or execute in house.

Sharing access safely

For deeper audits we may request GBP manager access or website access. We keep access minimal and purposeful. If you’re not ready to share access, a public signal audit still provides value; just know private settings and Insights aren’t fully visible from the outside.

What you should walk away knowing

After an audit you should be able to answer: Am I in the Map Pack for my main searches? Who beats me and why (in plain language)? What are the top three fixes? What will take longer because of competition? Is a monthly retainer justified, or is DIY enough for now?

If an audit can’t answer those, it wasn’t useful. TT Results audits are built to answer them without inventing rankings you don’t have or clients we don’t have.

Depth: how this service shows up in a real month

Local ranking work is mostly unglamorous consistency. We check whether the Google Business Profile still matches the real world. We check whether reviews are still arriving. We check whether the website still shows the same phone number and address as the profile. We check whether a competitor has surged. Then we do the next highest impact fix, not a random task for the sake of looking busy.

If you’re on the monthly retainer (~$500/month), that loop is the product. City exclusivity versus direct competitors applies while you’re subscribed, so the competitive advice you get isn’t diluted by us also serving your rival down the street. If you’re not on retainer yet, start with a free ranking check so the first conversation is grounded in your actual Maps presence.